Since we are customer-centric we always put her at the middle.”
“And I think all those things are missing out there today-the marriage of aesthetic and arts and technology as well as the long-term usefulness. “They want it all and they deserve it all, and it's about being useful in the long term not just in the short term,” she says. “We take great pride in being an excellent partner and knowing what we don't bring to the table which is knowledge of technology a knowledge of how to make the technology work so we found a partner who is willing to bring technology to the table, but needed design aesthetic and prowess and storytelling.”īeech believes they got it right where many wearable companies get it wrong-not sacrificing great design for quality technology. Part of the success, Beech says, was knowing what they brought to the table, but more importantly recognizing what they did not bring. “We thought our brand could make a unique difference in terms of wearables and particularly, we looked at every potential partnership through three lenses, does it deliver on our customer centric brand promise, is it convenient, and does it complement her interesting life.” Partnering with a small startup called Everpurse, CMO and EVP of Kate Spade & Company Mary Beech says the decisions were nothing short of time-intensive before they felt they got it right. “Honestly, I think that's where tech has really arrived-when you don't think of it as a separate add-on.” “Tech is incredible but it shouldn’t be at the forefront” says Salcedo. It has also become a blazing success since it’s 2015 fall launch.
“I find it very interesting the history of tech in fashion and back in the day, a zipper was considered tech,” Everpurse co-founder Liz Salcedo says.Įverpurse for Kate Spade is a line of self-charging purses that boasts a minimal design for both the bags itself and its accessories.
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